The Pan Atlantic Team Media Interest

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The Pan Atlantic Team Media Interest

BBC Points West:
Andrew Douglas at BBC Points West has approached the Pan Atlantic Team regarding doing a Mini Series featuring the build up to the race, and then an extended programme featuring the race itself, with a view to beaming images back from the boat as Niall and James row.

ITV:
The Pan Atlantic Team appearred in a television interview on ITV (kit sponsors) in early February 2007, generating some early media interest. They also contacted several local newspapers so the Pan Atlantic Team appearance on television coincided with local paper coverage.

Men's Fitness Magazine:
An agent of Men's Fitness Magazine has invited the Pan Atlantic Team to feature in their publication. They are also looking to feature the Pan Atlantic Team in other fitness and health advertisements in the run-up to the race. We are in communications with Men's Health magazine and hope to appear in there shortly before we depart for La Gomera.

Bristol Zoo:
The Pan Atlantic Team friends at Bristol Zoo are lobbying Animal Planet to produce a feature-length documentary about the teams challenge as a timely follow-up to a programme due to be aired on Animal Planet about the gorillas and chimpanzees in Mefou National Park, where the Zoo and CWAF do their work. They are also approaching Discovery Channel, who have offices on site at the Zoo, the BBC and Channel 5 on our behalf. The Zoo will also be featuring the Pan Atlantic Team in their own publications over the next year, which are sent to each of their 11,000 members.

Newspapers:
The Pan Atlantic Team will be featured in local publications including the Western Daily Press, Evening Post and The Observer throughout the next year, and will also be approaching national newspapers. One crew, who have just left La Gomera, have recently been featured in the Daily Telegraph; and another crew, due to leave in January, is being followed by The Sun.

Bristol University:
Bristol University has kindly given the Pan Atlantic Team honorary membership of their gym. They are erecting an 8ft x 8ft information board about the Pan Atlantic Team challenge in the gym, which has over 10,000 members, and have asked us to appear at several events through the year. The University Press Office is doing a press release as they have many links in to the local and national press.

Local Sports Clubs:
The Pan Atlantic Team have confirmed with the Vice Chairman of Bristol City Football Club that the club and the company who own the stadium would like to work with them. Niall and James will be meeting with the Director of Ashton Gate early in the New Year to see how much they will be doing with them. They have mentioned appearing on the pitch on game days and providing celebrity endorsement of our challenge.

The Pan Atlantic Team also have a very strong link with Bath Rugby club who have also confirmed that they will be working with Niall and James.

Charity Auction:
The Pan Atlantic Team will be holding a charity auction, organized by Victor Ubogu in conjunction with Bath Rugby Club, and are hoping that either James Cracknell or Steve Redgrave will host the event.

Public Appearances

The Mall Galleries:
The Pan Atlantic Team appearred with their boat in Bristol's largest shopping centre in Easter 2007. It is one of the busiest times of the year for shoppers and has generated a lot of local interest in the Pan Atlantic Team project.

Bristol Zoo:
The Pan Atlantic Team boat is to be kept on semi-permanent display at the Zoo, which receives over 500,000 visitors each year. The boat was unveiled at Bristol Zoo in mid-February, and there were two official launches in April: one was a public launch and the other was a corporate launch, held on an evening with all the Zoo's corporate partners, local businesses and local media.

The Zoo have agreed to host several fund-raising events over the next year including the Pan Atlantic Team attempt on the million-meter world record, currently planned for September, which will drum up an enormous amount of media interest and will be ratified by Guinness World Records.

RAF Lyneham:
RAF Lyneham have asked the Pan Atlantic Team to appear at the base over the summer for a day in return for Sea Survival training and providing James and Niall with army rations.

Local Festivals:
The Pan Atlantic Team have arranged to appear at the Harbour Festival in late July. Niall and James are in communications with the organizers of the Bristol Balloon Festival and the Ashton Court Festival to appear at these festivals during the summer. All of the above events attract hundreds of thousands of visitors.

Henley Royal Regatta:
The Pan Atlantic Team will be rowing down to Henley for the Henley Royal Regatta in early July. James and Niall will keep the boat moored there for the weekend and will do 'row bys' of the crowds between races.

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Last update: 7th June 2019
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MACTRA MARINE EQUIPMENT LTD
Unit 13, Worle Industrial Centre, Worle,
Weston-Super-Mare, North Somerset, England BS22 6BX
Tel: +44 (0) 1934 517288
E-mail: info@mactrashop.co.uk
Facebook Mactra Marine Equipment on Twitter
Proud member of British Marine - leading the industry World Cruising Club Corporate Member

Last update: 7th June 2019
© Mactra Marine Equipment Ltd